Delta Airlines

Project: Data-Driven Complaint Management & Reporting System for DOT Compliance

Client: Confidential (in coordination with the U.S. Department of Transportation)
Services: Data Infrastructure Development, ETL Automation, Business Intelligence, Analytics Dashboard Design
Technologies: Teradata | SQL Server | Oracle | Salesforce | Alteryx | Tableau

Overview

Tru Brand Media developed a secure, server-based, data-driven application designed to streamline complaint management and ensure timely response compliance with the Department of Transportation (DOT) standards. The system unified complex datasets across multiple enterprise environments, enabling full visibility into complaint lifecycle tracking, resolution timelines, and operational performance metrics.

Challenge

The client’s existing complaint process was fragmented across multiple systems — including Teradata, SQL Server, Oracle, and Salesforce — resulting in data silos, inconsistent reporting, and delays in identifying compliance risks. The goal was to centralize these disparate data sources, normalize the data structure, and automate performance reporting to support executive decision-making and regulatory audits.

Our Solution

Tru Brand Media developed a server-based native application that unified all data sources into a single, interactive interface:

• • ETL & Data Normalization:
    Using Alteryx, we engineered automated workflows to extract, cleanse, and normalize data from multiple relational and cloud-based databases (Teradata, SQL Server, Oracle, Salesforce, and others).
  • Centralized Data Warehouse:
    Consolidated data into a structured, server-hosted environment to ensure data integrity, accuracy, and security across all business units.
  • Dynamic Tableau Reporting System:
    Designed a Tableau-based reporting framework that visualized complaint volumes, root causes, response times, and compliance metrics. Dashboards featured real-time filtering, trend analysis, and performance alerts aligned with DOT requirements.
  • Operational Efficiency:
    Integrated automated triggers and exception reports to flag delayed complaint responses, enabling cross-departmental coordination and proactive resolution.

  • Filterable Compliance Dashboard:
    Built a filterable results system allowing users to monitor complaint status, resolution progress, and compliance metrics across departments, flight routes, and time frames in real time.

  • User-Centric Native Experience:
    Designed a responsive, intuitive UX/UI optimized for both desktop and mobile devices — enabling leadership and compliance teams to access key data insights anywhere, anytime.

Impact

• • Reduced complaint response time by up to 40% through automated data routing and visibility tools.
  • Enhanced regulatory compliance with the Department of Transportation through standardized audit-ready reporting.
  • Delivered a scalable analytics foundation for future predictive modeling and workforce optimization initiatives.

Key Deliverables

• • Unified Data Warehouse Environment
  • Automated ETL Processes via Alteryx
  • Interactive Tableau Dashboards & Performance Reports
  • Compliance Metrics & KPI Framework