Dwight Howard

Dwight Howard — Brand Development & E-Commerce Campaign

Client: Dwight Howard
Services: Brand Photoshoot, Web Design, E-Commerce Development, Social Media & Google Advertising

Tru Brand Media collaborated with NBA Champion Dwight Howard to revitalize his personal brand and create a unified digital presence that reflected both his athletic legacy and lifestyle ventures. Our scope included a custom brand shoot and e-commerce website designed to drive merchandise sales and strengthen fan engagement.

We developed a conversion-optimized sales funnel, integrating automated marketing sequences and analytics-driven retargeting to boost engagement across social and search platforms. The campaign extended across Meta and Google Ads, combining creative storytelling with measurable ad performance.

To further enhance reach and audience relevance, we executed a geo-targeted digital campaign focused on Los Angeles and Lakers fan markets, ensuring strategic alignment with Dwight’s active fanbase and community presence.

Results:

• • Full brand identity and e-commerce ecosystem built for long-term scalability
  • Increased web traffic and conversions through automated funneling
  • Expanded fan engagement via geo-targeted ad performance and brand visibility