Rick Ross

Rick Ross — Pay-Per-View Campaign

Client: Rick Ross
Services: Social Media Management, SEO, Social Media Advertising

Tru Brand Media partnered with Rick Ross to execute a high-impact digital marketing campaign for his exclusive Pool Party Pay-Per-View initiative. Our team led the full-scale social media management, SEO optimization, and paid advertising strategy across Meta platforms to maximize visibility and conversions.

The campaign began with a pre-order initiative, targeting domestic and international audiences to secure early access to the event. Leveraging strategic ad segmentation, influencer amplification, and SEO-optimized content rollout, Tru Brand Media successfully generated massive engagement before the live stream.

During and post-event, we deployed real-time engagement ads, retargeting sequences, and post-launch remarketing campaigns that drove both brand awareness and sales.

Results:

• • Over 1 billion impressions across digital platforms
  • More than $2 million in pay-per-view sales (domestic + international)
  • Continued digital growth through Rick Ross’s Meta platform

This campaign exemplified Tru Brand Media’s ability to merge entertainment culture with data-driven marketing for record-breaking results.