Washington Dryer & Associates

Washington Dreyer & Associates

Client Overview:
Washington Dreyer & Associates — formerly Bell & Washington — is a distinguished law firm specializing in Father’s Rights and family law. Following a strategic merger with Dreyer & Associates, the firm sought a complete rebrand to unify its new identity and strengthen its position as a trusted advocate for fathers and families across Georgia.

Our Role:
Tru Brand Media partnered with Washington Dreyer & Associates to execute a full-scale brand transformation and digital infrastructure rebuild. Our scope included brand strategy, logo and visual identity development, messaging architecture, and complete website redesign — all anchored in a modern, professional aesthetic that communicates trust, expertise, and compassion.

To support the rebrand, we produced extensive content creation, including a brand photoshoot and marketing collateral to humanize the firm’s story and visually communicate its renewed mission.

Digital Infrastructure & Campaign Execution:
We developed a robust sales funnel and integrated CRM automation to streamline lead nurturing, intake management, and client communications. Once the infrastructure was complete, our team launched data-driven lead generation campaigns across Meta, Google, and localized digital channels — leveraging targeted behavioral and demographic analytics to reach qualified prospects.

Results:
Despite being a smaller agency, our strategic funnel optimization and ad execution outperformed competitors — generating 75% more qualified leads and averaging 200–350 new leads per month. The system maintained an impressive 45% close rate, powered by a start-to-finish automated pipeline designed to increase firm productivity and empower the Washington Dreyer sales team to focus on conversions and client relationships.

Outcome:
The rebrand and digital transformation positioned Washington Dreyer & Associates as a modern, data-driven legal practice — elevating their market authority while significantly increasing lead flow, operational efficiency, and revenue potential.