Cox Media Group

COX Media Group — Black Friday & Cyber Monday Campaign

Client: COX Media Group
Services: Strategic Data Marketing, Paid Media Management, Behavioral Analytics, Campaign Optimization

Tru Brand Media partnered with COX Media Group to execute a two-week aggressive Black Friday and Cyber Monday campaign focused on driving mass brand awareness and sales conversions for satellite and cable service deals in collaboration with COX Media Group affiliates nationwide.

Our objective was to position COX Media Group and its partners for maximum audience reach and targeted sales performance through precision-based marketing. Leveraging multi-source consumer intelligence from U.S. Census, Meta, Google, USPS, and additional behavioral databases, we identified and segmented ideal customer groups based on demographics, consumer habits, and behavioral trends.

Through IP-based ad targeting refined to the ZIP+9 level, our team delivered hyper-localized campaigns across Meta, Facebook, and Google ad ecosystems, ensuring that marketing messages reached consumers most likely to convert within each region.

This $66M campaign investment resulted in over $320M in verified sales revenue from Facebook, Meta, and Google advertisements combined, solidifying COX Media Group’s position as a leading digital advertiser leveraging data-driven strategies and real-time analytics to convert attention into measurable profit.