Moneybagg Yo

Moneybagg Yo & BreadGang TV

Client Overview:
Since 2020, Tru Brand Media has served as a long-term strategic partner for Moneybagg Yo and the BreadGang brand, providing full-spectrum marketing, digital infrastructure, and creative production services. Our partnership began with data-driven YouTube and Google advertising campaigns designed to expand reach, drive music video viewership, and increase digital revenue from single and album releases.

 

Over four years, our relationship evolved from single-campaign advertising to a complete brand and technology development initiative, establishing BreadGang as not only a record label but a multi-platform entertainment ecosystem.

Our Role & Scope of Work

Tru Brand Media executed a comprehensive brand evolution encompassing strategy, creative production, and technological development.

 

Key Deliverables:

    • Brand Development & Identity System: Full rebrand and visual identity suite for BreadGang TV, including logo architecture, color system, typography, and branded assets aligned with the BreadGang aesthetic.
    • Creative Direction & Content Production: Concept development, brand photoshoots, video shoots, and promotional campaigns that visually reinforced the culture and lifestyle of the BreadGang movement.
    • Web & App Development: Design and development of the official BreadGang TV website and integrated mobile application, built to support streaming, advertising placements, and revenue-sharing functionality.
      Sales Pipeline & Portal Infrastructure: Implementation of a CRM-driven sales funnel, consumer advertising portal, and automation system to manage ad inventory, partnerships, and monetization.
    • Social Media Management & Digital Advertising: Ongoing management of Meta, Google, and YouTube ad campaigns, community engagement, and influencer coordination — driving measurable audience growth and engagement.
    • Press, Publications & Media Placement: Secured high-visibility press placements, blog features, and digital publications to strengthen the BreadGang TV launch narrative and elevate Moneybagg Yo’s brand positioning.
    • Billboard Design & Placement: Designed and executed billboard campaigns across Los Angeles, Memphis, and surrounding regions, generating millions of impressions and reinforcing cultural impact.
    • Event Production: Produced and managed the official BreadGang TV Launch Party, hosted by Moneybagg Yo at the Los Angeles USC Coliseum, introducing the platform to media, influencers, and key stakeholders.
Execution & Impact

Our end-to-end strategy combined creative storytelling with technical precision — positioning BreadGang TV as a hybrid entertainment and technology brand. From campaign strategy and content rollout to funnel automation and analytics tracking, Tru Brand Media built an operational ecosystem capable of sustaining long-term scalability.

The integrated campaigns generated millions of digital impressions, increased YouTube viewership across Moneybagg Yo’s catalog, and established new direct-to-consumer revenue channels through the BreadGang TV platform.

Outcome

Through strategic brand evolution, digital infrastructure development, and consistent marketing execution, Tru Brand Media transformed BreadGang TV from a concept into a fully realized entertainment network — bridging music, media, technology, and monetization under one brand.

This four-year collaboration underscores our agency’s ability to build, scale, and sustain celebrity-driven ecosystems, transforming audiences into communities and platforms into profitable, data-driven enterprises.

Client:
Moneybagg Yo
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