Frequently Asked Questions
How can we work with Tru Brand Media?
The most efficient way to work with our team is to complete our project assessment and allow 24-48 hours for our staff to review. Based on your responses, we will provide you with a customized proposal based on your project needs.
CLICK HERE to begin your project assessment
You can also schedule an in-person or virtual consultation to discuss your project with a member of our team.
CLICK HERE to schedule your consultation.
What are your prices?
Tru Brand Media does not showcase price packages on our website because we understand that one price does not fit all projects.
The strategy proposed from one client to another is custom to that client’s business needs. Prices vary depending on the total scope of work required and other factors such as time and effort needed to complete a specific project.
Do you offer payment plans?
The short answer is yes.
Here at Tru Brand Media, we understand that investing in your company can sometimes be expensive. We work with our clients to develop realistic payment options that best fit the project and timeframe of services required.
Why is analytics so important?
Data Analytics is the process of collecting and analyzing the data gathered from various sources, to make better business decisions. In marketing, analyzing the results of your marketing campaigns can produce valuable insights that you can use to increase the effectiveness of your marketing strategies.
What does 360° marketing mean?
The concept of 360-degree marketing refers to the strategic method of reaching potential consumers from all contact points.
“Nobody left behind!” Tru Brand Media develops various digital content that flows into an overall marketing campaign to optimize the potential reach to your niche target audience, which will maximize the opportunity to generate new leads for your business.
What's the difference between UI and UX design?
UI stands for user interface. This refers to anything that the user sees and interacts with on a digital platform.
UX stands for user experience. It refers to how a user feels while interacting with the interface. You always want the user to enjoy the experience on your site.
Does UI and UX design impact my SEO?
Yes, both are important for your Google rankings. User interface is the technical piece of SEO while the way that the user navigates through the site influences important metrics, like bounce rate, time on page, and click-through. Google takes all of these into consideration when ranking pages.
What is lead generation?
Lead generation involves collecting potential customer information, including names, emails, addresses, and phone numbers. This information will then allow brands to contact users in order to boost interest in products and services, and ultimately, improve sales. Job applications, email subscriptions, events, and online content are all great sources for lead generation.
What is a buyer persona?
A buyer persona is a fictional consumer that represents a brand’s target audience. The persona possesses all the characteristics of the company’s ideal customer, including demographic, interests, and behavior. A buyer persona helps brands better understand their customer’s needs, experiences, challenges, and goals, in order to better market to and serve them.
What is transmedia storytelling?
Transmedia is the concept of storytelling across multiple platforms using digital technology. It is a strategic technique that we use in efforts of increasing visibility to your brand across various digital platforms.
Branding FAQs
What is a Brand?
A Brand is a story, a movement, a visual representation that speaks to the unknown without saying a word. Your Brand is OUR business.
What is a brand story?
Your brand’s story is the complete picture and narrative created by the feelings, interpretations, and ideas associated with your brand.
How do I increase Brand recognition?
Creating brand awareness and recognition can be done with a few different strategies. One of the most important things you want to focus on is having a logo that stands out and connects with your target audience.
Why is having a Logo so important?
Your company’s logo is the first thing that consumers see when they come in contact with your brand or business. Making a lasting impression is of utmost importance in today’s competitive marketplace.
Do i need to trademark my logo?
ABSOLUTELY! A business’s trademark is its greatest asset. Trademarking your business name and logo protects you from someone infringing on your intellectual rights.
What is a brand archetype?
A brand’s archetype or character, is the personality that consumers associate your brand with.
How long does it take to build a brand?
Building a brand is a continuous process that will be worked on throughout your business’s life. There is no timetable for creating a sustainable brand that your customers connect with.
How Much Does it Cost to create a brand
The cost of creating a great brand varies from project to project.
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Do i have to create a social media page for my business?
Actively participating on social media can help increase your brand’s reach. With over 3 Billion daily active users, social media platforms provide a massive audience for your business to build brand awareness.
How do i get influencers to promote my brand?
Creating a great brand story that influencers connect with is the easiest way to get them to advertise your brand.
Web Development FAQs
Do I really need a website?
Yes! Word of mouth can be great, but most consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
What is a web host and do i need it?
Web hosting is a service that companies provide that runs and maintain the servers that websites are built on.
What is SSL?
Secure Sockets Layer(SSL) is an encryption-based security protocol that protects the personal information of your customers when they make transactions on your website. The small lock icon displayed at the beginning of your URL will make your customers feel more secure when they transact with your business.
How long does it take to have a website created?
The turnaround time for a fully functional website depends on different variables such as functionality and design.
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Do you offer payment plans?
The short answer is yes.
Here at Tru Brand Media, we understand that investing in your company can sometimes be expensive. We work with our clients to develop realistic payment options that best fit the project and timeframe of services required.
How do I get my product on the top of google searches?
Unless your offering is unique, your business will have lots of competition with other companies that provide the same product or service.
A good SEO strategy will make your website more competitive and place higher on the search engine result pages.
What is SEO?
What good is having a beautiful website with a great product or services if nobody can find it?
Search Engine Optimization(SEO) is the process of optimizing your website so that it ranks high on Search Engine Result Pages(SERPS).
How long does it take for SEO to work?
When you first start implementing SEO strategies, you’re likely to notice that nothing changes for a few months. We generally recommend 3-6 months to look for any serious results. Google has about a BILLION websites to examine. Their bots are efficient, but it still takes a while to crawl that many sites and begin the process of indexing.
What is a page authority score?
A page authority score predicts how well a specific page will rank on search engine result pages. Page authority is determined based on number of quality links, use of images, and presence of relevant content. Similar to domain authority, page authority is also ranked on a scale of 1 to 100.
What is GDPR?
The General Data Protection Regulation(GDPR) guideline, is a legal framework that businesses have to follow when it comes to how they collect and process the personal information of users located in the European Union(EU)
Marketing FAQs
Whats the difference between marketing and advertising?
Marketing is the strategy a business uses to communicate its value to the marketplace.
Advertising is a subset of marketing where a company purchases physical or digital space to promote its product or service.
Whats the difference between traditional and digital marketing?
Traditional marketing is consists of using all platforms that were utilized before the increased popularity of the internet. Traditional marketing mainly consists of newspaper ads, magazines, television, and billboards.
On the other hand, digital marketing is the the process of using online platforms to promote your product or service. With the rise of social media, the majority of all ad spend is spent on social media platforms such as facebook and tiktok.
What is content marketing?
Content marketing is the process of creating engaging material that is relevant to your target audience. Great content can separate you from your competitors and increase your brand awareness.
What is Influencer marketing?
Influencer marketing is the process of using social media influencers to tell your brand story. Having someone with a significant following on social media can help you build credibility.
What is email marketing?
Email marketing is a marketing strategy that utilizes an email list generated from you or trusted 3rd parties. Email marketing uses a direct call to action(CTA) link and generally provides the highest return on investment(ROI) of all the different marketing strategies.
How can i measure the results of my marketing campaign?
Before you begin with any marketing campaign, it is essential to define what success looks like to you. There are many KPIs that you can use to measure the success of your marketing strategies.
What are KPIs?
Key Performance Indicators(KPI) are specific metrics used to measure the results of various campaigns. The standard metrics used to measure the effects of marketing strategies are Website Traffic, Leads, Sales, Customer Acquisition Cost, etc.
What is copy writing?
Copy writing is simply the process of writing persuasive words (known as copy) that inspire or motivate people to take specific actions.
What should my marketing budget be?
Recommending a marketing budget would be difficult without knowing the project’s scope.
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What is a target audience?
Your target audience is the group of people most likely to be interested in your product or service.