The Problem | Strategic Brand Design

This project’s scope included research, brand strategy, brand design, and print. Our client needed to have certain aspects of his company publically visible to obtain specific licenses and grants before his business became fully operational. Our team took the time to research trucking and logistics as an industry type, its competitors, and the legal requirements of his business. We purchased his company’s domain and configured his corporate email accounts, which he used to register his business within the applicable state of operation. We used our research in conjunction with notes taken from our project kick-off meeting and developed the perfect brand identity mark for his business. We also designed his corporate stationery templates, including corporate letterhead, business cards, and brochures.